Why Beacon?


I’m Nicole, Founder and CEO of Beacon HR. I’m not your neighbourhood HR person. I’m an entrepreneur at heart, disruptive by nature, and out to do HR in an authentic and revolutionary way.

I believe the transactional staffing agency model is broken - I know this because I lived it! After 8 years recruiting for fast-growing companies, both as the third party agency and in-house, I dreamed of a better way...

Beacon was born in 2017, inspired by my West Coast upbringing. I grew up by the sea in North Vancouver, took the Power Squadron course at age 16, the PADI Scuba Diving course at 22, taught swimming and lifeguarded for years, and am overall obsessed with ocean sports and adventuring.

Our approach is like a beacon in the bay: A light that guides you. A beacon tells you where to look and where to go. A beacon directs one’s attention and shines light onto the course. A beacon gives a sense of calm and helps you navigate through the storm. That’s us, Beacon.


Nicole Davidson